cozyfamily.appMarketing Psychology Audit

Jobs to Be Done — Feature-First Hero, Not Outcome-First

critical impact · Jobs to Be Done

Social Proof — Completely Absent

critical impact · Social Proof

Confirmation Bias — No Validation of Existing Pain

high impact · Confirmation Bias

Loss Aversion — CTA Copy Is Gain-Only, Not Loss-Framed

high impact · Loss Aversion

Regret Aversion — No Money-Back Guarantee Visible

high impact · Regret Aversion

Opportunity Cost — No Cost-of-Inaction Framing

medium impact · Opportunity Cost