Reports showcase
Real marketing psychology audits of top websites. See how we analyze pages against 70+ behavioral science models across 6 categories.

Stripe's homepage is a masterclass in infrastructure-brand storytelling with exceptional social proof and data visualization, but its feature-dense approach buries the outcome-first messaging that would accelerate conversion for newer prospects.
Jobs to Be Done — Feature-First Hero Headline
Jobs to Be Done, Curse of Knowledge
Peak-End Rule — Weak Page Ending
Peak-End Rule
BJ Fogg Model — 'Explore Payments' Is Ambiguous First Step
BJ Fogg Model, Activation Energy

Social Proof — Buried and Insufficient
Social Proof, Availability Heuristic
Second-Order Thinking — No Migration/Switching Narrative
Second-Order Thinking, Status-Quo Bias
Regret Aversion — No Risk Reversal Signals
Regret Aversion, Activation Energy

Linear's homepage is a masterclass in design craft and developer-audience alignment, but its product-first hero and absent quantified social proof leave significant conversion psychology on the table.
Jobs to Be Done — Hero States What It IS, Not What It DOES
Jobs to Be Done, Curse of Knowledge
Social Proof — No Quantified Customer Metrics
Social Proof, Availability Heuristic
Inversion — No Objection Handling Visible
Inversion, Status-Quo Bias, Regret Aversion

Jobs to Be Done — Aspirational Hero Misses Outcome Framing
Jobs to Be Done, Curse of Knowledge
Inversion — No Objection Handling Above the Fold
Inversion, Regret Aversion
Status-Quo Bias — No Switching Safety Signals
Status-Quo Bias, Loss Aversion

Jobs to Be Done — Ambiguous Hero Headline
Jobs to Be Done, Curse of Knowledge
AIDA — Weak Attention Phase (Hero)
AIDA, BJ Fogg Model
Inversion — No Objection Handling
Inversion, Status-Quo Bias

Jobs to Be Done — Feature-First Hero Copy
Jobs to Be Done, Curse of Knowledge
Inversion — No Objection Handling Visible
Inversion, Regret Aversion, Status-Quo Bias
Social Proof — No Customer Count or Scale Indicator
Social Proof, Mimetic Desire

Jobs to Be Done — Feature-First Hero Copy
Jobs to Be Done, Curse of Knowledge
Social Proof — Completely Absent
Social Proof, Authority Bias, Trust Economy Criteria
First Principles — Missing Problem Validation
First Principles, AIDA
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