Reports showcase

Real marketing psychology audits of top websites. See how we analyze pages against 70+ behavioral science models across 6 categories.

stripe.com homepage — SaaS Landing Page — Marketing psychology audit scoring 72/100
stripe.com
SaaS Landing Page
72
stripe.com
SaaS Landing Page

Stripe's homepage is a masterclass in infrastructure-brand storytelling with exceptional social proof and data visualization, but its feature-dense approach buries the outcome-first messaging that would accelerate conversion for newer prospects.

Jobs to Be Done — Feature-First Hero Headline

Jobs to Be Done, Curse of Knowledge

Peak-End Rule — Weak Page Ending

Peak-End Rule

BJ Fogg Model — 'Explore Payments' Is Ambiguous First Step

BJ Fogg Model, Activation Energy

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notion.so homepage — SaaS Landing Page — Marketing psychology audit scoring 68/100
notion.so
SaaS Landing Page
68
notion.so
SaaS Landing Page

Social Proof — Buried and Insufficient

Social Proof, Availability Heuristic

Second-Order Thinking — No Migration/Switching Narrative

Second-Order Thinking, Status-Quo Bias

Regret Aversion — No Risk Reversal Signals

Regret Aversion, Activation Energy

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linear.app homepage — SaaS Landing Page — Marketing psychology audit scoring 62/100
linear.app
SaaS Landing Page
62
linear.app
SaaS Landing Page

Linear's homepage is a masterclass in design craft and developer-audience alignment, but its product-first hero and absent quantified social proof leave significant conversion psychology on the table.

Jobs to Be Done — Hero States What It IS, Not What It DOES

Jobs to Be Done, Curse of Knowledge

Social Proof — No Quantified Customer Metrics

Social Proof, Availability Heuristic

Inversion — No Objection Handling Visible

Inversion, Status-Quo Bias, Regret Aversion

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shopify.com homepage — Homepage (Corporate/Brand) — Marketing psychology audit scoring 62/100
shopify.com
Homepage (Corporate/Brand)
62
shopify.com
Homepage (Corporate/Brand)

Jobs to Be Done — Aspirational Hero Misses Outcome Framing

Jobs to Be Done, Curse of Knowledge

Inversion — No Objection Handling Above the Fold

Inversion, Regret Aversion

Status-Quo Bias — No Switching Safety Signals

Status-Quo Bias, Loss Aversion

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figma.com homepage — SaaS Landing Page — Marketing psychology audit scoring 58/100
figma.com
SaaS Landing Page
58
figma.com
SaaS Landing Page

Jobs to Be Done — Ambiguous Hero Headline

Jobs to Be Done, Curse of Knowledge

AIDA — Weak Attention Phase (Hero)

AIDA, BJ Fogg Model

Inversion — No Objection Handling

Inversion, Status-Quo Bias

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vercel.com homepage — Homepage (Corporate/Brand) — Marketing psychology audit scoring 52/100
vercel.com
Homepage (Corporate/Brand)
52
vercel.com
Homepage (Corporate/Brand)

Jobs to Be Done — Feature-First Hero Copy

Jobs to Be Done, Curse of Knowledge

Inversion — No Objection Handling Visible

Inversion, Regret Aversion, Status-Quo Bias

Social Proof — No Customer Count or Scale Indicator

Social Proof, Mimetic Desire

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genesis-rm.com homepage — SaaS Landing Page — Marketing psychology audit scoring 34/100
genesis-rm.com
SaaS Landing Page
34
genesis-rm.com
SaaS Landing Page

Jobs to Be Done — Feature-First Hero Copy

Jobs to Be Done, Curse of Knowledge

Social Proof — Completely Absent

Social Proof, Authority Bias, Trust Economy Criteria

First Principles — Missing Problem Validation

First Principles, AIDA

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