testforce.onlineMarketing Psychology Audit

Jobs to Be Done — Feature-First Hero Misses Outcome Framing

critical impact · Jobs to Be Done

Pricing Completely Absent — Major Conversion Barrier

critical impact · Mental Accounting

Social Proof — No Named Testimonials or Student Stories

high impact · Social Proof

Authority Bias — No Verifiable Credentials or Expert Endorsements

high impact · Authority Bias

Peak-End Rule — Page Ends Without a Strong Conversion Moment

high impact · Peak-End Rule

Opportunity Cost — No Cost-of-Inaction Framing

medium impact · Opportunity Cost