10
Strengths found
11
Gaps identified
4
Experiments proposed
6
Categories analyzed
Pages analyzed
Principle Scorecard
Top Findings
Categories
Growth Experiments
4 growth experiments included
SaaS Landing Page
Empirical Health leads with a powerful fear-based hook and clear pricing, but critically lacks social proof, trust signals, and a low-friction entry point — gaps that will stall conversion for a $190 health purchase.
Overall Score
10
Strengths found
11
Gaps identified
4
Experiments proposed
6
Categories analyzed
4 growth experiments included
Unlock all 11 suggested fixes with step-by-step implementation and before/after copy rewrites.
Most users audit their top 3 pages — homepage, pricing, and signup.