Marketing Psychology Models

The behavioral models behind every Roamp audit. Models with live example pages link to real, scored implementations.

Foundational Thinking

  • First Principles
  • Jobs to Be Done
  • Circle of Competence
  • Inversion
  • Occam's Razor
  • Pareto Principle
  • Local vs Global Optima
  • Theory of Constraints
  • Opportunity Cost
  • Diminishing Returns
  • Second-Order Thinking
  • Map vs Territory
  • Probabilistic Thinking
  • Barbell Strategy

Understanding Buyers & Psychology

  • Fundamental Attribution Error
  • Mere Exposure Effect
  • Availability Heuristic
  • Confirmation Bias
  • Lindy Effect
  • Mimetic Desire
  • Sunk Cost Fallacy
  • Endowment Effect
  • IKEA Effect
  • Zero-Price Effect
  • Present Bias
  • Status-Quo Bias
  • Default Effect
  • Paradox of Choice
  • Goal-Gradient Effect
  • Peak-End Rule
  • Zeigarnik Effect
  • Pratfall Effect
  • Curse of Knowledge
  • Mental Accounting
  • Regret Aversion
  • Social Proof

Influencing Behavior & Persuasion

  • Reciprocity
  • Commitment & Consistency
  • Authority Bias
  • Liking Bias
  • Unity Principle
  • Scarcity
  • Foot-in-the-Door
  • Door-in-the-Face
  • Loss Aversion
  • Anchoring Effect
  • Decoy Effect
  • Framing Effect
  • Contrast Effect

Pricing Psychology

  • Charm Pricing
  • Rounded-Price Effect
  • Rule of 100
  • Price Relativity
  • Price Reframing

Design & Delivery

  • Hick's Law
  • AIDA
  • Rule of 7
  • Nudge Theory
  • BJ Fogg Model
  • EAST Framework
  • COM-B Model
  • Activation Energy
  • North Star Metric
  • Cobra Effect

Growth & Scaling

  • Feedback Loops
  • Compounding
  • Network Effects
  • Flywheel Effect
  • Switching Costs
  • Exploration vs Exploitation
  • Critical Mass
  • Survivorship Bias