The Psychology-Led Playbook
Convert Like It’s 2026
70+ behavioral science models to check (and fix) on any landing page. Run a 30-minute audit and ship 5 high-impact fixes this week.
$29
PDF download · 50 pages · Instant delivery
The problem
Most conversion advice is from 2015
Countdown timers. Badge logos. “X people viewing this right now.” These tactics worked a decade ago. In 2026, they’re credibility threats.
Visitors have seen every trick. Their skepticism is now the default. The psychology behind each principle is timeless—but how you execute it isn’t.
| Legacy (2015) | Modern (2026) |
|---|---|
| Countdown timers | Real-time usage metrics |
| Badge logo carousels | Verifiable credentials with links |
| Gated PDF lead magnets | Free tools that demonstrate value |
| “10,000+ happy customers” | Live customer count from your database |
The playbook covers 70+ models like these—with checklists to audit and fix each one.
Table of contents
What’s inside
Why Most Conversion Advice Fails
Legacy vs Modern framework, the 6 psychology lenses
5-point comparison
Above the Fold
The 3 seconds that decide everything
15-item checklist
Building Trust
Why they don’t believe you (yet)
18-item checklist
Making the Case
Features tell, outcomes sell
12-item checklist
Pricing That Converts
It’s not what you charge — it’s what they feel
10-item checklist
The Final Push
Closing the deal without sleaze
10-item checklist
Tactic Fatigue
What to remove, not add
12-item deletion checklist
Quick Reference
Page-type checklists: SaaS, E-commerce, Pricing, Signup, Blog
5 templates
Appendix
All 70+ models A–Z with definitions
Bonus
Inside the playbook
See what you’re getting
Chapter 1 · Above the Fold
Hero headline states the outcome, not the product
[Jobs to Be Done]
✕ LEGACY (AVOID)
“AI-powered analytics platform”
✓ MODERN (GOAL)
“See exactly where customers drop off—and why”
Chapter 2 · Building Trust
Social proof is specific and verifiable
[Social Proof]
✕ LEGACY (AVOID)
“Trusted by 10,000+ companies”
✓ MODERN (GOAL)
“1,847 teams use this daily” with live counter
Chapter 4 · Pricing That Converts
Price is anchored against a meaningful reference point
[Anchoring]
✕ LEGACY (AVOID)
Crossed-out fake “original price”
✓ MODERN (GOAL)
“Less than your team’s daily coffee budget”
Chapter 5 · The Final Push
CTA copy describes the outcome, not the action
[Zeigarnik Effect]
✕ LEGACY (AVOID)
“Submit” or “Sign up now”
✓ MODERN (GOAL)
“Start seeing what’s costing you conversions”
77 checklist items across 8 chapters. Every item follows this format.
Who it’s for
Built for people who ship
Solo founders — You’re building the product AND the landing page. This gives you a 30-minute audit process instead of hiring a $5K conversion consultant.
In-house marketers — Your team debates copy changes by gut feel. This gives everyone a shared framework with 77 checkboxes to settle arguments with psychology, not opinions.
Agencies & consultants — You need to show clients what’s wrong and why. The Legacy vs Modern framing makes your recommendations inarguable.
Get the playbook
70+ behavioral science models to check (and fix) on any landing page
$29
- •50-page PDF, instant download
- •Checklist items across 8 chapters
- •Legacy vs Modern comparisons for every principle
- •5 page-type quick reference sheets
- •70+ model appendix (A–Z reference)
PDF download · Instant delivery · Digital product, all sales final
Common questions
Every chapter ends with a checklist. The promise: audit your landing page in 30 minutes, ship 5 fixes this week. No theory without action.
No. The playbook is completely standalone. It works with any landing page, any product, any industry. Roamp automates the same audit if you want to skip the manual work, but the playbook doesn’t require it.
PDF. Works on any device — laptop, tablet, phone. Print-friendly at US Letter and A4.
Digital goods — all sales are final. But you’ve seen the sample content above, the full table of contents, and exactly what’s included. No surprises.
The psychology is timeless — the models haven’t changed in decades. The “Modern” execution advice reflects 2026 best practices. We update the playbook when the landscape shifts.
Most conversion advice is from 2015.
This is what actually works now. 77 checklists. 70+ models. One 30-minute audit.
PDF download · Instant delivery · Digital product, all sales final