Jobs to Be Done: How 26 Top Websites Use It

What is Jobs to Be Done?

Jobs to Be Done is the idea that customers don't buy products for their own sake — they hire them to accomplish a specific outcome in a specific circumstance. A page built on this model leads with the job the customer is trying to get done, not a feature list, because the job is what the customer actually came looking for.

The classic example is a drill: nobody wants a drill, they want a hole in the wall, and ultimately a shelf that holds their books. A landing page that leads with drill specifications is answering a question the visitor didn't ask; a page that leads with the shelf — the outcome — meets the visitor where their attention already is. In SaaS specifically, this means the hero headline should state the result a customer gets, such as closing deals faster, before it states what the software does, such as being a CRM with pipeline automation. Job-based framing also clarifies who you're actually competing with: a project management tool's real competitor for the job "keep my team aligned" might be a shared spreadsheet, not another project management tool.

How do top websites use Jobs to Be Done?

Real examples from our audits — each excerpt is what our analysis found on the live page.

• actorrise.comscores 46/100

  Jobs to Be Done — Outcome-First Hero

  The hero leads with the outcome (finding a monologue fast) not the feature (AI search engine). 'Get back to what matters: performing' correctly frames the product as a means to the actor's real goal.

• simonara.appscores 55/100

  Clear Jobs to Be Done Framing

  The hero immediately articulates the customer's desired outcome — never missing a moment, giving better gifts — rather than leading with features. The problem-solution arc is tight and emotionally grounded.

• preseedme.comscores 50/100

  Jobs to Be Done — Outcome-First Hero

  The hero leads with the job the founder wants done — fund shipping, not perform for investors. This validates the frustration bootstrappers already feel about pitch culture, triggering confirmation bias in the target audience.

• getlieutenant.comscores 53/100

  Confirmation Bias — Validates Existing Landlord Frustration

  The copy directly validates frustrations landlords already feel — spreadsheet chaos, certificate chasing. This aligns with existing beliefs rather than educating on a new problem, reducing persuasion resistance.

• readysheet.comscores 52/100

  Jobs to Be Done — Outcome-First Hero

  Hero leads with the customer's desired outcome (stop repetitive communication) rather than product features. The subhead reinforces the job with concrete pain points.

• asterode.aiscores 42/100

  First Principles — Context Persistence as Core Differentiator

  The page deconstructs the root problem (context loss across AI tools) and positions memory persistence as the fundamental solution, not just another feature. This is outcome-focused differentiation.

• hillow.aiscores 51/100

  Jobs to Be Done — Outcome-First Hero

  Hero leads with the job outcome (reduce returns, save credits) rather than product features. The subhead reinforces the specific problem solved (fit uncertainty) and the financial benefit (ticket credits).

• wayfind.soscores 52/100

  Jobs to Be Done — Outcome-First Hero

  The hero perfectly answers 'what will change for me?' rather than describing technology. The subhead explains the mechanism without leading with it.

When does Jobs to Be Done backfire?

Jobs to Be Donefails when it's vague, misplaced, or manufactured. These issues came up in real audits:

• Feature-First Hero — Missing Outcome Framing

  Your hero headline pattern is associated with 15-25% lower CTA engagement among high-intent visitors.

• Jobs to Be Done — Feature-Framed Hero Headline

  Your hero headline pattern is associated with 15-25% lower CTA engagement than outcome-framed alternatives.

• Jobs to Be Done — Feature-First Hero, Not Outcome-First

  Your hero headline pattern is associated with 15-25% lower CTA engagement among first-time visitors.

• Jobs to Be Done — Feature-First Hero Missing Outcome Framing

  Your hero headline pattern is associated with 15-25% lower CTA engagement than outcome-first alternatives.

Jobs to Be Done vs Framing Effect: what's the difference?

Jobs to Be Done decides which outcome belongs in the headline in the first place — the job the customer is hiring the product to do. Framing effect operates one level down: given that outcome, it decides whether to state it as a gain or an avoided loss, such as ninety-five percent uptime versus only five percent downtime. Get the job wrong and no framing will save the headline; get the job right and framing decides how persuasive it is.

Read the full Framing Effect guide

How do you apply Jobs to Be Done?

A drill buyer doesn't want a drill — they want a hole. Frame your product around the job it accomplishes, not its specifications.

What else should you know about Jobs to Be Done?

26 of the 72 sites we've audited use Jobs to Be Done, and 40 of those audits flag it as poorly executed — presence and execution aren't the same thing. It's most often confused with Framing Effect, which solves a different problem — see the comparison above.